Fractional COO | Operations & Growth Consultant
About
Curiosity Is My Competitive Advantage
Not because I always have the answers. Because I'm rarely satisfied with the obvious ones.
Growing businesses don't become more complicated overnight. They leave clues. Questions. Signals. Small operational behaviours that gradually become accepted as "just the way we work." Those clues are what fascinate me.
I work remotely, with businesses based across the UK and internationally — the investigation doesn't change depending on the time zone.
Businesses I've Collaborated With
Shaped through more than twenty years of working across complex commercial ecosystems, operational teams and growing businesses — from global affiliate marketing platforms to independent business owners.
Different businesses. Different industries. Different technologies. Remarkably similar operational behaviours.
Affiliate & Agency Partnerships
30+ Partnerships Overseen
Managed affiliate networks and marketing agencies as Head of Client Operations, advising on best practice across every partnership.
Digital Commerce
4,200+ Retailers Overseen
Direct operational oversight of retailer accounts on a national cashback platform — not observed from a distance, managed directly.
Major UK Brands
BT · Sky · Vodafone · Virgin Media
Also EDF Energy, British Gas, AXA, Legal & General, LV and Hotels.com — key ecommerce accounts advised on operational best practice.
Independent Business
600+ Independent Merchants
Hands-on operational support across retail, hospitality and service businesses throughout the UK.
Cashback Ecosystems
Quidco — The UK's #1 Cashback Site
Nine and a half years at Quidco, progressing from Admin Operations Manager to Head of Client Operations.
Business Funding
£500k+ Secured for Clients
Generated over £500,000 in business funding for 200+ clients, securing the financial foundations for their expansion.
Operational Growth
200+ Clients Supported
Reviewing end-to-end business processes and financial operations to identify inefficiencies and automate what's left behind.
Different Businesses.
The Same Behaviours.
The businesses were different.
The industries were different.
The technology was different.
Yet the same operational behaviours kept appearing.
That was the moment curiosity became research.
And research became the way I work today.
My Questions
Most Consultants Ask
How do we improve this?
How do we increase revenue?
How do we reduce costs?
I Usually Ask
Why has this become normal?
What assumptions is nobody challenging?
What quietly changed?
What workarounds have become accepted?
What is everyone compensating for?
Which behaviours are quietly becoming normal?
the answers are usually hiding in plain sight
the question nobody asks is usually the most valuable one
What Fascinates Me
Every Business Leaves Clues.
Some are obvious. Most are hidden.
The challenge isn't finding them. The challenge is recognising them before they become expensive.
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